XPA worked with P&G to introduce My Black is Beautiful to college students attending         Howard University's 150th Homecoming at Yard Fest.

We created a 20 x 30 experiential activation that introduced My Black is Beautiful to thousands of college students.   The activation included e-mail opt-in, sampling, a photo experience and a T-shirt give-away.  Consumers were extremely engaged and the MBIB activation had the longest lines at the event outside of the food vendors.

We distributed 20,000 samples (+20% over goal) 

We collected over 6,000 opt-ins (+20% over goal)  and generated over 500,000 social media impressions.

We used a multi-camera system that captured individual moments in time and created three-dimensional animations for guests to share instantly to their

social media feeds.

Experience Counts.  We are XPA and we got this!

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