2018_PGlogo.png
My-Black-Is-Beautiful-Logo.jpg

XPA worked with P&G to introduce My Black is Beautiful to college students attending         Howard University's 150th Homecoming at Yard Fest.

We created a 20 x 30 experiential activation that introduced My Black is Beautiful to thousands of college students.   The activation included e-mail opt-in, sampling, a photo experience and a T-shirt give-away.  Consumers were extremely engaged and the MBIB activation had the longest lines at the event outside of the food vendors.

We distributed 20,000 samples (+20% over goal) 

My Black is Beautiful 145035 - 7119.jpg
My Black is Beautiful -121644 - 5709.jpg
My Black is Beautiful  142421 - 6913.jpg
My Black is Beautiful - 1204515562.jpg

We collected over 6,000 opt-ins (+20% over goal)  and generated over 500,000 social media impressions.

My Black is Beautiful -131205 - 6558.jpg
My Black is Beautiful -125402 - 6327.jpg
My Black is Beautiful 124100 - 6028.jpg

We used a multi-camera system that captured individual moments in time and created three-dimensional animations for guests to share instantly to their

social media feeds.