XPA worked with P&G to introduce My Black is Beautiful to college students attending Howard University's 150th Homecoming at Yard Fest.
We created a 20 x 30 experiential activation that introduced My Black is Beautiful to thousands of college students. The activation included e-mail opt-in, sampling, a photo experience and a T-shirt give-away. Consumers were extremely engaged and the MBIB activation had the longest lines at the event outside of the food vendors.
We distributed 20,000 samples (+20% over goal)
We collected over 6,000 opt-ins (+20% over goal) and generated over 500,000 social media impressions.
We used a multi-camera system that captured individual moments in time and created three-dimensional animations for guests to share instantly to their
social media feeds.