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essence festival experiential marketing.

XPA produced the World Premiere screenings of two original Netflix titles at the Essence Festival. We converted a traditional concert stage into a state-of-the-art movie theater and constructed a projection room with a 4K Digital Cinema Enhanced Projector and 5.1 surround sound.  

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Bring Ideas to Life

We removed traditional theater seating and replaced it with modern lounge chair furniture to create an intimate environment.

Rendering

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Actual

Red Carpet Production

We built the red carpet entrance consisting of a 30-feet hardback media wall.  Netflix talent from leading shows including Orange is the New Black, She's Gotta Have It and Dear White People were in attendance. 

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jessica williams experiential marekting.
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It's all in the details

The décor for each premiere was unique and specific to each film to reflect the storyline and scenic imagery

Naked |  Wedding Theme

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The Incredible Jessica James |  Bohemian Theme

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