top of page
netflix.png

+

essence festival experiential marketing.

XPA produced the World Premiere screenings of two original Netflix titles at the Essence Festival. We converted a traditional concert stage into a state-of-the-art movie theater and constructed a projection room with a 4K Digital Cinema Enhanced Projector and 5.1 surround sound.  

TCP_9981.jpg
naked poster experiential marketing.jpg
IJJ experiential marketing poster.jpg

Bring Ideas to Life

We removed traditional theater seating and replaced it with modern lounge chair furniture to create an intimate environment.

Rendering

Screen Shot 2018-12-15 at 11.47.08 AM.pn
TCP_9626.jpg

Actual

Red Carpet Production

We built the red carpet entrance consisting of a 30-feet hardback media wall.  Netflix talent from leading shows including Orange is the New Black, She's Gotta Have It and Dear White People were in attendance. 

2CIP8588.jpg
netflix essence festival expereintial re
Jim strouse experiential marketing.jpg
jessica williams experiential marekting.
a red carpet experiential.jpg

It's all in the details

The décor for each premiere was unique and specific to each film to reflect the storyline and scenic imagery

Naked |  Wedding Theme

Screen Shot 2018-12-15 at 1.18.53 PM.png
2CIP8421.jpg
2CIP8314.jpg
2CIP8310.jpg

The Incredible Jessica James |  Bohemian Theme

netflix trailer.png
TCP_0040.jpg
TCP_9786.jpg
TCP_0052.jpg
TCP_9610.jpg
bottom of page