As a long-term supporter of the LGBT+ community, Coca-Cola employees marched among 48,000 people to celebrate Pride. This year’s pride parade themed “Defiantly Different,” showed strength and unity among the LBGT community and allies.
Bringing it all together
XPA managed the logistics, permitting and planning for the event. A branded double decker bus, Segway’s, drag queens, and over 200 employees rounded out our fleet.
Don't be a drag,
drink with pride!
Who better to be "defiantly different" with other than NYC's finest drag performers?
+ 50,000 social media impressions.