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As a long-term supporter of the LGBT+ community, Coca-Cola employees marched among 48,000 people to celebrate Pride.  This year’s pride parade themed “Defiantly Different,” showed strength and unity among the LBGT community and allies.

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Bringing it all together

XPA managed the logistics, permitting and planning for the event.   A branded double decker bus, Segway’s, drag queens, and over 200 employees  rounded out our fleet. 

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Don't be a drag,

drink with pride!

Who better to be "defiantly different" with other than NYC's finest drag performers?

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 #drinkwithpride

+ 50,000 social media impressions.  

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