coca cola.png
logo_essence_fest_2016.png

The Essence Festival is an annual music festival, which takes place in New Orleans, LA, featuring the very best in R&B, Soul, Funk, Gospel, Blues, Hip-Hop, Jazz and Reggae music; as well as a series of seminars and events created to empower and inspire African American men and women. 

XPA and Mosaic conceived and produced the 100x100 footprint for Coca-Cola, the presenting sponsor of the festival.  Throughout the 3-day weekend XPA was responsible for talent booking, sampling, staffing and event production. 

Bringing it to life

Actual

Rendering

Coke essence experiential.png
cokeessence_jg-103.jpg

Samples

We distributed over 75,000 samples (+115% over goal) and actively engaged over 100,000 consumers throughout the weekend. 

cokeessence_jg-232.jpg
coke sampling experiential.png

Talent and Programming

We curated and booked 27 hours of entertainment.  

cokeessence_jg-211.jpg
Bevy.png
cokeessence_jg-233.jpg
cokeessence_jg-113.jpg

Social Media

Over 83,000MM social media impressions were generated throughout the weekend.   

tigger post.png
andra day post.png
kandi post.png